Training Program Outline

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MKG-101E

PRODUCT DEVELOPMENT & MANAGEMENT

Description

A 5-day Training Program to provide participants with the basic concepts, tools and methodologies to successfully perform product development and management activities.

Objectives

• Provide the tools, methods and techniques to successfully perform customer requirements analysis
• Present the different steps and activities of the development of new products
• Provide the participants with the basic concepts, methodologies and tools to successfully develop and execute a product implementation plan
• Equip participants with the fundamental knowledge necessary to efficiently perform product management tasks and activities

Topics

• Analysis of customer requirements
• Environment assessment and market analysis
• SWOT analysis
• Market research
• Identification of new products or features to develop

• Development of a new product business plan
• Market quantification
• Marketing mix (4Ps)
• Capital investment and other costs
• HR and organizational requirements
• Financial analysis

• Development of a comprehensive product implementation plan
• Definition of the different requirements
• The product implementation process
• Development of the associated processes and procedures

• Execution of the product implementation plan
• Preparation activities
• Project management
• Launch of the new product

• Product management
• Development of a product plan
• On-going review and adjustment of the marketing mix
• Management of the relationship with the sales team
• On-going customer satisfaction monitoring
• Result tracking

Target Audience

• Telecommunications managers and personnel responsible for the development, management and marketing of products and services
• Managers looking to complement their skill-set by gaining a good understanding of product development and management activities

Methodology

Our Training Programs combine expert presentations, workshops, case studies and discussions on real-life situations faced by participants. Complete training material is provided to all participants for future reference and follow-up action plans.

Location

Our Training Programs are held at regular intervals in selected cities around the world. Upon request, our expert trainers can lead Training Programs at the location of your choice. If interested, please contact us at training@neotelis.com.

Expertise

Neotelis provides consulting and training services to telecommunications organizations worldwide. Its team of experts has trained thousands of executives and managers working for operators, regulators, policy-makers and governments in over 100 countries around the world.