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MGT-121E
DIPLOMA IN TELECOMMUNICATIONS MANAGEMENT
Description
A comprehensive 6-week Training Program covering the key functional areas of a telecommunications operation, which will provide participants with the cross-functional knowledge, skills, tools and techniques to excel in the telecommunications field.
The telecommunications industry is becoming ever more global and competitive. Success in telecom requires an understanding of the main functional areas and adherence to sound business management principles.
The Diploma in Telecommunications Management offers participants an opportunity to learn and practice the business skills relevant to today’s telecommunications industry. Through different learning approaches including lectures, class discussions, individual and team case studies and assignments, presentations and regular testing, the Diploma ensures that participants understand key business practices and how to use them. The Diploma will develop their skills to attain personal and organizational goals and to quickly increase their contribution to the success of their telecommunications organization.
The Diploma in Telecommunications Management is ideal for those who are new to the telecommunications industry and wish to learn in detail about how business practices apply within a telecommunications context.
Objectives
- Expose participants to key telecommunications concepts and issues
- Provide participants with an understanding of the main functional areas within a telecommunications operation
- Equip participants with tools and techniques to face the challenges of the new telecommunications environment
- Improve the understanding of key business techniques by participants and provide practice using those techniques to increase the value of their contribution to their telecommunications organization
- Improve the strategic thinking, decision-making, and team working abilities of participants
Topics
WEEK 1
- Introduction of Mini MBA in Telecommunications
- Overview of curriculum
- Meet the participants
- Global and competitive telecommunications environment
- Global market evolution and trends
- New telecom players
- Industry outlook
- Challenges, impacts and opportunities
- Case study - Global and competitive telecommunications environment
- Current issues in regulation and competition
- Licensing
- Interconnection
- Tariffs
- Numbering
- Spectrum management
- Infrastructure sharing
- Universal service/access
- Dispute resolution
- Business case preparation and development
- Presenting the framework
- Developing the case
- Packaging and presenting the case
- Implementation, execution and monitoring
- Test # 1: Global environment & Regulatory modules
WEEK 2
- Marketing management
- Market research and customer information
- Marketing plan and marketing mix
- New service introduction
- Case study & Assignment – Marketing
- Corporate communication and public relations (PR)
- Communication and PR defined
- Twelve influences on PR and communication
- How has communication changed?
- Social media
- Communication and social media
- Case study – Communication and Public Relations
- Sales management
- The sales process
- The value-based sales approach
- Customer Relationship Management (CRM)
- Account management techniques
- Customer care/service
- Definition
- Importance
- Cost of acquiring new customers
- Benefits of effective customer service
- Creating a customer care culture
- Going the extra mile
- Ten golden rules of customer care
- Case study – Customer care
- Test #2: Marketing, Sales & Customer Service module
WEEK 3
- New technologies and service offerings
- Some trends in networks and services
- Fixed broadband: fiber optics, xDSL, cable
- Fixed wireless technologies: microwave, satellite, Wi-Fi, WiMAX
- Mobile wireless technologies: 3G, WiMAX, 4G and LTE
- IP, NGNs and convergence
- Service offerings
- Assignment – New technologies
- Network concepts
- Networks: transmission and switching
- Core vs. access
- Some guidelines
- Network planning
- Review of requirements
- Typical processes and tasks
- Traffic characterization and forecasting
- Traffic concepts, GoS, QoS, SLAs, security
- Network costing/optimization
- Relationship to other types of planning
- Network management, monitoring and control
- Case study - Network project
- Evolution to Next Generation Networks (NGN)
- NGN migration
- Mobile network migration to NGN
- The BT example
- IP Multimedia Subsystem (IMS)
- Project management
- Project planning
- Project management tools and techniques
- Resource allocation
- Project execution and control
- Assignment – Project management
- Test #3 - Network planning & management and project management modules
WEEK 4
- Human resources management
- Introduction
- Recruiting and selection
- Global compensation (pay, incentives, benefits and pensions)
- Performance management
- Effective employee relations and ethics
- Learning, training and organizational development
- Case study & Assignment – Human resources management
- Corporate culture
- What is corporate culture?
- The heart: corporate values
- Attitudes and behaviours
- Why change corporate culture
- How to change corporate culture
- Case studies – Corporate culture
- Change management
- The change process
- Managing change
- Issues and challenges in telecommunications organizations
- Case study – Change management
- Test #4: Human Resources and Change Management
WEEK 5
- Management accounting
- Key concepts of accounting
- International Financial Reporting Standards (IFRS)
- Financial statements and ratios
- Exercise in financial statements and ratios
- Role of management accounting
- Costing/cost allocation
- Case study - Cost allocation
- Financial management
- Budget and control
- Risk assessment and management techniques
- Financial information and data for executive decision-making
- Performance measurement
- Strategic and business planning
- The importance of strategic thinking and planning
- Strategic planning process
- Environment assessment
- Corporate mission, vision and objectives
- Business portfolio evaluation
- Strategy formulation
- Implementation
- Test #5: Finance & Strategy
WEEK 6
- Management
- The importance of competent management
- Management models, styles and skills
- Effective management: role and responsibilities of a manager
- Tools and techniques to successful management
- Challenges and barriers
- Case study & Assignment – Management
- Leadership
- Leadership vs. management
- The leader’s role
- Leadership sources
- An effective leader
- Round table discussion: Leaders that you admire
- Leadership skills and styles
- The importance of communication
- Challenges of leadership in a fast-changing, global telecom environment
- Case studies - Leadership
- Test #6: Final case and presentation
- Wrap-up and close of Diploma in Telecommunications Management
Target Audience
- Telecommunications professionals and those new to the telecommunications industry looking to increase their personal and professional success by gaining an understanding of all the main functional areas involved in managing a telecommunications operations and how key business practices apply within a telecommunications context
Methodology
Our Training Programs combine expert presentations, workshops, case studies and discussions on real-life situations faced by participants. Complete training material is provided to all participants for future reference and follow-up action plans.
Location
Our Training Programs are held at regular intervals in selected cities around the world. Upon request, our expert trainers can lead Training Programs at the location of your choice. If interested, please contact us at training@neotelis.com.
Expertise
Neotelis provides consulting and training services to telecommunications organizations worldwide. Its team of experts has trained thousands of executives and managers working for operators, regulators, policy-makers and governments in over 100 countries around the world.
